The client
Through mental health topics, each year the festival finds a new way to say “It’s ok, happens to everyone, we’re here for you”.
Goal
In 2025 the theme of the festival was failure, but for visuals that wasn’t an option.
The result
Illustration that symbolizes failure and success as relative terms. The white lines depict failure, as something that stays with us on the path to success (yellow line). Posters and roll-up serve as a colorful invitation to come, open up and share your burdens. All rounded up with a website with a full program and descriptions, as well as social media visuals.
